The Design vernacular Felderman Keatinge + Associates created for space reflects the name “Aviron”, meaning “rowing”. This immersive environment conceived by the design firm incorporates the core values of the company, those of working together as a team and pulling together. The Aviron name and logo represent the shared alignment of interests with filmmakers, capital investors, and business partners, all pulling in the same direction rowing, with speed, skill, discipline, and perseverance.
Felderman Keatinge + Associates abstracted the nautical theme of the company’s brand through the custom design of the furniture, lighting, and art, an acoustic felt wall installation of abstracted oars, the design of the custom light fixtures and ceiling baffles, including a multimedia immersive installation symbolizing the movement of water. All of the art including that on the screening room ceiling and custom lighting pieces were designed by Felderman Keatinge which makes this project and the incredible attention to detail in the design truly award-worthy.
The light was very important to the Client so Felderman Keatinge custom-designed a 60′ long lightbox allowing for a sense of light and shadow and also serving to cover the mechanical equipment on the roof, while still allowing light into space.
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